Online money earing ways
world of digital advertising, there isn't a more complex character than affiliate marketing. It has an interesting origin, a fall from grace, a self-betterment era and a current-day redemption quest. With a history spanning over two decades, affiliate marketing has a story arc worthy of network TV. However, similar to some classic primetime dramas, there have been times when it's hard to tell if affiliate marketing is the good guy or the bad guy. But from promoting Amazon listings to leveraging Gen Z influencers, I believe affiliate marketing is the common thread when it comes to reaching a global audience and growing sales.
The Good Times
Affiliate marketing was conceived back around the time when Amazon only sold books and AOL sent free trial CDs by mail. Since then, the concept has largely remained the same. Then, just like now, affiliate marketing was a marketing alternative that offset the risk of traditional ad spend and potentially let product owners or publishers reach a wider, global audience. The product owner would pay the affiliate commission based on an action (typically a sale or a click).
For example, say you have an e-book that you want to sell to a global audience. To reach a larger swath of potential buyers, you can entice affiliates to do the promotion for you and pay them $5 every time they make a sale. I believe this unique distribution structure fundamentally changed the landscape of the internet and helped usher in a booming era of e-commerce.
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